Digital Mosaics

Web Design - Search Engine Optimization - Programming

Courses & Seminars

"If you build it, they will come" is not as viable strategy on today´s web.
There are billions of Web sites on the Net.
What makes you think anybody will find yours?

Course Title: How to Bring More Visitors to Your Website -
Web Marketing & Search Engine Optimization

Course Outline:

  • Why Web Marketing?
  • Search Engine Optimization (or SEO in short)
  • SEO vs Public Relations
  • SEO vs Advertising
  • How Search Engines Work
  • Popular Search Engines
  • SEO vs Buying Ads
  • Every Page is a Landing Page
  • Choosing Right Words and Key Phrases
  • Web Content
  • Design Do's and Don'ts
  • Website's Do's and Don'ts
  • SEO and Meta Tags
  • SEO and HTML Tags
  • Domain Name - Does it Really Matter?
  • Search Engine Optimization as an Ongoing Project
  • Keyword Search Tools
  • Web Site Statistics and Traffic Analysis Tools
  • SEO and Flash, Ajax, Slideshows, Special Effects, Music
  • Link Strategy - Online Directories, Reciprocal Links, Paid Links
  • Website Ranking and What it Means to You
  • Sometimes You Don't Want to Be Found
  • Situations When SEO is Not Necessary
  • Web Marketing and Social Media: Facebook, YouTube, LinkedIn, Blogs, RSS Feeds
  • Web Marketing and Micro Blogging (Twitter)
  • Tags: YouTube, Wiki's, Business Directories
  • In-House or Outsource?
  • Black Hat SEO vs White Hat SEO
  • Keyword Stuffing and SPAM: It is Difficult to Get Unbanned

Questions about the course? Send us an e-mail to info@digitalmosaics.net.

Recommended reading: Google Search Engine Optimization Starter Guide.