Search Engine Optimization Services | Internet Marketing

SEO Corner

At SEO corner you can find articles and books recommendations about search engine optimization (SEO) and Internet marketing.
More and more books about search engine optimization and advertising on the Internet are printed every day.

Some things to keep in mind:

Not all SEO / Internet marketing publications are the same quality. Read it with a grain of salt.
The rankings on search engine crawlers like Google, Yahoo, Bing, Ask, AOL, etc., can never be guaranteed or controlled. This is dependent on the particular search engines own search algorithm and these algorithms change constantly. According to Google, in 2008 alone Google made 359 changes to their Web search engine — nearly one per day. Read more...
70 percent of search engine optimization is done via HTML code.
Each Web page is optimized separately and you need a special software to balance correctly all key words / key phrases.
Quality content is very important. Search engines LOVE fresh, relevant and frequently updated content.
It takes at least three months to see if your Internet marketing campaign is working.
Search Engine Optimization is an ongoing process. Search engines are introducing new features all the time. Search never sleeps. So neither can the tactics or the strategy of search engine optimization.

Write Search Engine Friendly Product Description

Writing a search engine friendly product description for your online store is very important. Since search engines can’t read images (at least not yet, one day they will), the product description is the only thing that search engines will re-examine before they display the bits and pieces of that information in a search results. Read more...

Optimize to Get the Most From Search Engines

One of the most cost-effective ways to drive traffic to your Web site is to optimize it for search engines. Many of them use automated programs called "crawlers" or "spiders" to create an index of the Web, which they use to determine what sites are most relevant to users' queries. Read more...

Using Pay-Per-Click Search-Engine Services

One of the best methods of increasing your site traffic is to use the pay-per-click services offered by many search engines. Most of them allow you to bid on key words or phrases that users are likely to search for. The highest bidder gets the highest ranking in the search results, and pays the search engine every time someone clicks on their link. Read more...

How to Choose Key Words and Key Phrases

"How do you determine what keywords and phrases will help you drive the most traffic? You focus on the urgent needs and compelling desires of your target market. What would a potential client type into a search engine to find what they're looking for?" ~ Michael Port, Book Yourself Solid

It's all about Google!

"Search Engine Optimization (SEO for short)... means writing your Web site copy and maximizing incoming links so that your site is easily indexed by Google and the other search engines. It's is all about Google. Google does two-thirds of all searches, so if you are going to drive traffic, you must appease the Google gods. SEO isn't for amateurs, so talk to your Web developer about it." ~ Peter Montoya, The Brand Called YOU

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