Mobile Websites vs. Apps
What is a Mobile Website?
A mobile website (also known as responsive website) will collapse to fit a variety of web-enabled devices and can be fully optimized for search engines.
Why Creating Mobile Websites?
Responsive websites or mobile websites are very practical. They look equally good on mobile phones (iPhones, Android phones, Windows phones), on tablets, and yes, on desktop computers, because they adapt to any screen size from a single code base. Please note: mobile friendly websites, mobile first websites, responsive websites, or responsive design websites means the same thing.
We recommend our clients creating static mobile websites that can be adapted to different screen sizes and optimized for search engines. As always, the choice is yours.
Still, you need to know where your customers are, and statistics show that most Local searches today are done on mobile devices. If your site doesn't provide the information your mobile visitor needs, or even worse crashes their browser, you've probably lost a potential customer.
We use Foundation Zurb or Twitter Bootstrap frameworks to build our mobile websites.
Here are two other things to take into consideration: user experience and search results.
- 48% of users say that if they arrive on a business site that isn’t working well on mobile, they take it as an indication of the business simply not caring (Source: Margin Media).
- If the user searches Internet on a mobile device search engines display ONLY websites made for mobile in search results; desktop websites are not included any more.
Mobile Websites and SEO
Mobile websites created with Foundation Zurb or Twitter Bootstrap frameworks can be easily optimized for search engines. They bring the same amount of traffic as desktop websites and often even more traffic.
If the website was created based on the best current trends and practices, search engines are your friends; every time they run a big update, they clean out low quality or fraudulent websites from their databases. By doing that, they open the doors to many good quality sites that otherwise would have simply remained buried deeply in the search results.
Can a Mobile Website be Converted into an App?
Absolutely! It is very easy to convert a mobile website into a mobile App and submit to the Apple Store and Google Play for distribution.
Everyone Has a Mobile App. Do I Need to Have an App?
Not everyone needs to have an app for mobile devices. According to Google 60 percent of all apps were never downloaded, and from those that downloaded 80 percent were used only once. There are over 2 millions of apps today in the Google Play and Apple App store combined.
Creating Apps can be very expensive and before you decide to spend thousands of dollars creating a mobile App for your business, do the marketing research and learn more about your target market. Do your customers prefer download the apps or they use Google search to find useful information?
Apps cannot be optimized for search engines. You have to advertise an app so people would know that it exists and advertisement is very expensive.
Questions? Comments? Need an estimate? Send us an e-mail at firstname.lastname@example.org
We are based in Las Vegas, Nevada and proudly serve clients in Las Vegas, North Las Vegas, Henderson, and the rest of the world.
Is Your Website Mobile Friendly? Google test tool.
Mobile Websites: What Makes a Website Mobile Friendly? Google guidelines for mobile or responsive websites.