Digital Mosaics

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Courses & Seminars

"If you build it, they will come" is not as viable strategy on today´s web. There are billions of websites on the Net.
What makes you think anybody will find yours?

Course Title: Web Marketing / Search Engine Optimization

Location: Manchester Community College, Great Path, Manchester, CT 06045. [Map], Room BLRC B142.

Course Code: CRN #12035.

Date: Saturday, May 1, 2010 and Saturday, May 8, 2010.

Time: 9:45 AM - 12:45 PM.

This course is offered by School of Continuing Education, Department of Computer Science at Manchester Community College.

Note: In a printed catalog for Spring 2010, School of Continued Education at Manchester Community College, this course is listed as:
How to Bring more Visitors to Your Website, Course Code: CRN #12035.

Course Outline:

• Why Web Marketing?
• Search Engine Optimization (or SEO in short)
• SEO vs Public Relations
• SEO vs Advertising
• How Search Engines Work
• Google, Bing, Yahoo Search Engines
• SEO vs Buying Ads
• Choosing Right Words and Key Phrases
• Web Content
• Design Do's and Don'ts
• Website's Do's and Don'ts
• SEO and Meta Tages
• SEO and HTML Tages
• Domain Name - Does it Really Matter?
• Search Engine Optimization as an Ongoing Project
• Keyword Search Tools
• Web Site Statistics and Traffic Analysis Tools
• SEO and Flash, Ajax, Slideshows, Special Effects, Music
• Every Page is a Landing Page
• Link Strategy - Online Directories, Paid Links, Reciprocal Links
• Website Ranking and What it Means to You
• Sometimes You Don't Want to Be Found
• Situations When SEO is Not Necessary
• Web Marketing and Social Media: Facebook, YouTube, LinkedIn, Blogs, RSS Feeds
• Web Marketing and Micro Blogging (Twitter)
• Tags: YouTube, Wiki's, Business Directories
• In-House or Outsource?
• Black Hat SEO vs White Hat SEO
• Keyword Stuffing and SPAM: It is Difficult to Get Unbanned

Questions about the course? Send us an e-mail to info@digitalmosaics.net.

You can register for the course by phone: 860-512-3220 or 860-512-3232, online or by mail using the Manchester Community College Credit-Free Course Registration Form.