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SEO Corner

At SEO corner you can find articles and books recommendations about search engine optimization (SEO) and web marketing.
More and more books about search engine optimization and Web advertising are printed every day.

Some things to keep in mind:

Not all SEO / web marketing publications are the same quality. Read it with a grain of salt.
The rankings on search engine crawlers like Google, Yahoo, Bing, Ask, AOL, etc., can never be guaranteed or controlled. This is dependent on the particular search engines own search algorithm and these algorithms change constantly. According to Google, in 2008 alone Google made 359 changes to their web search engine — nearly one per day. Read more...
70 percent of search engine optimization is done via HTML code.
Each Web page is optimized separately and you need a special software to balance correctly all key words / key phrases.
Quality content is very important for successful search engine optimization. Search engines love fresh, relevant and frequently updated content.
It takes a few months to see if your web marketing campaign is working.
Search Engine Optimization is an ongoing process.

Optimize to Get the Most From Search Engines

One of the most cost-effective ways to drive traffic to your Web site is to optimize it for search engines. Many of them use automated programs called "crawlers" or "spiders" to create an index of the Web, which they use to determine what sites are most relevant to users' queries. These programs essentially visit Web sites, read the pages' content, and follow any links to other pages, repeating the process on the sites where they end up. Read more...

Using Pay-Per-Click Search-Engine Services

One of the best methods of increasing your site traffic is to use the pay-per-click services offered by many search engines. Most of them allow you to bid on key words or phrases that users are likely to search for. The highest bidder gets the highest ranking in the search results, and pays the search engine every time someone clicks on their link. Here are some basic guidelines. Read more...

How to Choose Key Words and Key Phrases

"How do you determine what keywords and phrases will help you drive the most traffic? You focus on the urgent needs and compelling desires of your target market. What would a potential client type into a search engine to find what they're looking for?" ~ Michael Port, Book Yourself Solid

Article Marketing

"Article marketing is an important tactic for the small business owner. It can get the right traffic to your site - buyers! It's a powerful lead generation tactic that attracts people interested in your topic. Get them to your Web site and you have a chance to develop a customer." ~ Stephanie Diamond, Web Marketing for Small Businesses

It's all about Google!

"Search Engine Optimization (SEO for short)... means writing your Web site copy and maximizing incoming links so that your site is easily indexed by Google and the other search engines. It's is all about Google. Google does two-thirds of all searches, so if you are going to drive traffic, you must appease the Google gods. SEO isn't for amateurs, so talk to your Web developer about it." ~ Peter Montoya, The Brand Called YOU

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Don't forget to check our search engine optimization Resource Directory - SEO online tutorials and latest books, links to SEO professional organizations, blogs, forums and many highly informational search engine optimization and web marketing web sites.